Whilst Vilsgaard was speaking from Denmark the company is headquartered in Switzerland. Also we described Tetra Pak as a Danish company. In fact it found that non-dairy alternatives make-up 14% of new product launches in the UK ice cream market. An earlier version said that Mintel’s analysis “found that non-dairy alternatives were now 14% of the market”. This article was amended on 14 June 2021. However, Vilsgaard says incorporating such extras in a Magnum-style lolly is difficult without “bending the stick”. Customers want different textures as well as an “understanding of what is inside”. The company is also working on the kit required to mass produce lollies that are a visual feast, featuring whole berries or nuts, for the Instagram crowd to enjoy. It is not minis anymore, it is micros,” he said. Almond milk remains the most popular dairy-free option. Vegan ice cream has evolved in the years since soy-based alternatives first appeared. Globally, there is a forecast to be a 1 billion market for vegan ice cream. With ice-cream devotees telling researchers they would eat it more often if it came in smaller portions, Vilsgaard said going smaller with tiny cones and packets of individual ice-cream cubes that could be shared were the next “big thing”. It was the best-selling brand of ice cream in natural foods as of 2004. It is not a niche thing anymore, it is becoming a mainstream product.” “We are looking at the sensorial and technical qualities. “Today, producers are not just thinking about making plant-based they are thinking about making a product that is of the same quality as a dairy base,” says Vilsgaard. The company’s equipment is used to make as much as half of the world’s ice cream, leaving it well placed to identify new trends. Its analysis found that non-dairy alternatives make up 14% of new product launches in the UK ice cream market, bolstered by high-profile products such as the vegan Magnum.ĭespite consumers already facing a huge choice of ice creams and lollies on supermarket shelves the demand for novelty, particularly among young consumers, is relentless says Tetra Pak’s Torben Vilsgaard. Big companies such as Wall’s are now selling mini Cornettos and ice cream cubes called Mini Bites.ĭespite concerns about obesity, Mintel expects UK ice-cream sales to hit nearly £1.5bn this year, up from last year’s £1.4bn. “I actually keep the lid off mine in the freezer,” she said. Mills has nailed two big trends with the company’s vegan Lovely Little Bites designed to offer a sweet “freezer snack” to the growing legion of people working from home. Which one is the dairy Almond Magnum? Photograph: Carly Earl/The Guardian
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